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Our story
Hannan Elbou Real Fashion (HerFashion) was Established in 2015 in London.
Our brand vision is to provide modern yet traditionally inspired clothing for women, who dress modestly whilst being fashionable at the same time.
The silhouettes and textures of the collections are inspired by different and international couture. We bring to each design an exotic fusion of ethnic cut techniques and international fabrics that make every creation unique, which has never been seen before in the fashion industry.
Searching for a memory, a scent, or even an emotion and the essence of the inspiration that comes from it needs immense skill and infinite patience.
HerFashion creations are not just a simple mode to interpret daily life, but it’s a way to enjoy everyday living that makes people feel unique, different, fashionable and confident.
Meet the designer
Hannan Elbou is the founder and CEO of HerFashion.
She was born in Morocco and grew up in Spain. After moving to London, Hannan graduated and was awarded the Dean’s Award for Enterprise and Entrepreneurship at London College in Fashion and Textile.
Her origins play an important role in her designs and techniques.
She is inspired by shape, the mixture of cultures, and colour.
“Being a fashion designer is more than just making and designing clothes, it is a uniquely human experience, tapping into the nature of one's soul.”
What’s more, due to her Arabic and Spanish heritage and her personal spark, Hannan has been inspiring a lot of people and young designers.